Margaret Heffernan

Founded five successful companies and wrote six best-sellers, the most recent one of which got long-listed for the 2020 Financial Times and McKinsey Business Book of the Year Award. She consults PwC, Allianz Global Investors, and Federal Bank on revealing weaknesses in business and solving commonly recognized but undiscussed problems.

Dr. Margaret Heffernan produced programmes for the BBC for 13 years, as well as music videos for Richard Branson’s Virgin Records.

Having retired from BBC, she moved to the USA and founded her first of five successful businesses.

Four years ago Margaret started working on the Uncharted: How to Map the Future, and studied people and companies having no fear of the unknown. This book has been long-listed for the 2020 Financial Times and McKinsey Business Book of the Year Award. Margaret’s bibliography includes six more best-sellers, of which WillfulBlindness: Why We Ignore the Obvious at Our Peril was named one of the most important business books of the decade by the Financial Times.

Heffernan also studied the ‘willful blindness’ concept and helped hundreds of employees of different companies to start bringing up weaknesses everyone notices but no one dares to discuss, and the management to appreciate people who bring bad news.

Currently, Margaret consults PwC, Allianz Global Investors, and Federal Bank on revealing weaknesses in business and solving commonly recognized but undiscussed problems. Besides, Dr. Heffernan is a frequent TED speaker. Her TED talks have been watched by more than 12M people.

KEY FEATURES:

Willful blindness. Why do companies and leaders make fatal mistakes?
Advantages of dealing with the uncharted
The courage of collaboration. Why do we have to learn to cooperate if we aim at having a strong collaborative team?
What personal qualities will affect the possibility of employment of specialists in the future?
Why do we ignore the obvious at our peril?